As a market leader in live events, UBM EMEA sees it as fundamental that we are conscious of the impact that our actions have on the environment and the communities in which we operate. We endeavour to control our impact.

UBM EMEA strives to manage its impact by ensuring that the principles of sustainability are at the core of all our activities.

Please see our sustainability policy for more details or download our PDF


ISO 20121: In 2012, UBM became one of the first major organisers to successfully implement and certify our sustainable event management system against the International Standard ISO 20121 for five of our European events and our Amsterdam office. The ISO 20121 Standard helps our business to manage its processes and risks while focusing on the long-term sustainability of our business.

Medtec Ireland achieved the ISO 20121 Sustainable Events Management System certification for its 2015 and 2016 events and will continue to strive for certification of future events as part of UBM's strategy for continual improvement of our sustainable performance.

The event team looks at the environment, community and economic sides of sustainability with the aim of ensuring the event leaves a positive legacy behind.

Our focus:

  1. Reducing the Carbon Impact of the show: we aim to reduce the carbon footprint of our show by sourcing more sustainable options and through better management of our resources
  2. Waste reduction: our strategy is to firstly reduce the amount of waste that is generated through Reduce and Reuse. Secondly increase the proportion of waste which is Recycled.
  3. Increasing the shows positive impact on the community: we have identified ways in which we can work with organisations to better the local community and beyond.



  • Transport: the biggest environmental impact of visitors to our events comes from travel
    • If you have the ability, take the train instead of flying - traveling by train over aeroplane reduces carbon emissions by 90%
    • When choosing a hotel, pick one close to the venue
    • When leaving the event, try to carpool
  • At the event:
    • Be aware of the waste you are generating and reduce it as much as you can
    • Ensure you use the recycling facilities provided
    • Try not to gather paper or excess promotional materials that you are not going to keep; this helps exhibitors get a better idea of how much they need to print and bring to the show out year on year


  • Your stand: when designing your stand, think about what will happen to all the different elements of it once the show is over:
    • Design and build your stand to be modular and reusable. Ask your designers how you can avoid your stand going to waste. This is often a more cost-effective solution and will benefit your company in the long term. 
    • What is your stand made of? Use recycled and recyclable/reusable materials that are made using sustainably sourced materials.
    • What electronics are you using? Use LED’s or low energy light bulbs. Is anything being used or left on unnecessarily?
  • Handouts: when designing the collateral you intend to hand out to visitors, there are a few key things to consider;
    • If printed, are you using 100% recycled paper? Is it FSC certified? Is the paper unbleached?  Could you use a digital version instead? Do you need to be handing them out – will they be used? 
    • If you hand out pens or pencils why not ensure they are sustainable (made out of recycled plastic, or recycled paper)? Could you use paper bags instead of plastic? Don’t be afraid to advertise how your company is taking this into account during its preparations!
    • Did you know that over 60% of exhibition handouts are thrown away?
  • Health and safety: it is important that exhibitors abide by the health and safety guidelines of the show to ensure everyone’s continued health and safety during the event.
  • Positive community impact:
    • Think about ways your stand or your presence at the event could benefit communities around the local area; can you work towards making materials viable for a second life, by donating them to NGOs or SMEs (example: carpet/flooring)?
    • Can you incorporate a charity fundraising activity into your event participation?
    • Promote your corporate social responsibility work and gain valuable visibility for the charity of your choice. An exhibition is the perfect place to advertise your CSR commitment to thousands of business professionals who are looking for good ideas.


Whether you are a visitor, exhibitor, supplier, venue, or interested party and would like to work together with us towards sustainability, or you simply have a question about sustainability please don’t hesitate to contact us:
Volker Hoentsch, UBM EMEA Sustainability Co-ordinator,
Lucie Thomas, UBM EMEA Sustainability Co-ordinator,