Breakfast Meetings


The Medtec Ireland Breakfast Meeting is a 100 % free Learning and Networking Feature for all attendants of Medtec Ireland 2017. The breakfast meeting will take place on the 5th October, the second day of Medtec Ireland 2017.

Medical Device Industry Leaders Panel Discussion: Delivering End User-Focused Solutions

In this new world of healthcare, now more than ever, end users need to be heard. It is only through involving them directly in the validation process that medical device companies can remain competitive.

Little research has been carried out to explore medical device manufacturers' beliefs and attitudes towards user involvement within this process, or indeed what value they believe can be added by doing so. With new technologies and competitive pressures to consider, manufacturers are forced to understand how will increasing customer demands affect how medical equipment manufacturers produce and service new devices. This panel will bring different perspectives from Medical Devices Manufacturers and discuss new strategies and tools for excellence when delivering products to end consumer.


Thursday, 05 October 2017

08:00 – 08:30 - Breakfast and Morning Refreshments and Chairman Opening Remarks

Barry Heavey, Life Science Practice Lead - Director, Accenture Ireland

08:30 – 10:00 - Medical Device Industry Leaders Panel Discussion: Understanding and addressing end users emotional and functional needs with Innovative Products and Customer-Focused Solutions

  • Medical Devices companies’ actions to address end user needs
  • Understanding the end user: new strategies and tools for excellence when delivering products to end consumer
  • How to tailor the product devices according to the end user needs
  • Medical Devices Industry different perspectives at Innovation and end user needs

Conor Cronin, Vice President Marketing and Medical Affairs EME, Alere International

Pascalle Brasseur, Health Economics and Reimbursement Director, Medtronic

Olive O'Driscoll, CEO, AventaMed

Marie O’Malley, Sr Director of Supply Management, Medtronic